Most people leave a website that takes more than 3 seconds to load. And Google has been using speed as a ranking factor since 2018.
The impact on numbers
For each additional second, the conversion rate drops by 7%. A 1-second site converts 3 times more than a 5-second site.
How to measure
Use Google PageSpeed Insights. Target: LCP < 2.5s, INP < 200ms, CLS < 0.1.
What makes a site slow
Unoptimized images — the #1 cause. Always use WebP.
Poor hosting — modern solutions like Vercel serve your site from global servers.
Heavy code — too many plugins, unnecessary JavaScript.
Quick fixes
Compress images, enable lazy loading, minimize CSS and JavaScript, use a CDN.
Performance as an investment
Dilevate sites are built with Next.js: automatic image optimization, server-side rendering, smart caching. Consistently above 90 on PageSpeed.
Investing in performance is an investment with direct returns in conversion, SEO and customer experience.
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