A medical, dental or aesthetic clinic that doesn't appear in Google searches is losing patients to the competition every day. When someone searches "emergency dentist [city]" at 9pm, whoever appears first gets the patient.
Why Google Ads works especially well for healthcare
The differentiator of Google Ads is intent. Unlike social media (where you interrupt browsing), on Google you appear for those who are already searching.
How much to invest and what to expect
For local clinics and practices, an initial budget of €500 to €2,000/month generates measurable results.
Dental example: cost per click of €8 to €25 on terms like "dental implant [city]". If the implant costs €2,000, one patient captured via Google repays months of campaign.
Psychology example: cost per click of €3 to €8. Weekly session at €80 = €320/month per patient. One patient captured pays for itself in a week.
The right keywords for healthcare
Generic (expensive, low conversion): "dentist", "psychologist"
Specific (cheaper, high conversion): "dental implant [city]", "anxiety psychologist online consultation"
What needs to be ready before activating ads
Dedicated landing page — don't send traffic to the homepage. Create a specific page for each advertised service.
Google Analytics configured — to track how many calls and forms come from ads.
Updated Google Business Profile — ads and organic presence complement each other.
Contact us to evaluate the result potential for your specialty and location.
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