If you sell products, you've probably asked yourself: is it better to sell on marketplaces or have your own online store?
Marketplace: quick reach, limited control
Advantages: existing traffic, platform credibility, easy to start. Disadvantages: high fees (15-25%), fierce competition, no customer data.
Own e-commerce: full control
Advantages: higher margins, full brand control, customer data is yours, long-term SEO. Disadvantages: you need to generate your own traffic, initial development investment.
When to choose what
Start on a marketplace if: you're validating a product, no marketing budget.
Invest in your own store if: you already sell and want higher margins, want to build a brand.
The ideal? Both. Marketplace for acquisition, own store for retention.
Conclusion
No single answer. Have a clear strategy and evolve. If you need help, get in touch.
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