You sell products and want to stop depending on Amazon, Etsy or selling only via social media. You want your own online store — with your brand identity, without paying commissions to third parties.
What's needed for an online store
Your own domain — your internet address (mystore.com). Conveys professionalism.
Product catalogue — a page for each product with quality photo, full description, price and stock.
Cart and secure checkout — the customer adds products and pays safely.
Payment gateway — integration with Stripe to accept card and bank transfer.
Order management — dashboard to see orders and manage stock.
How much does a professional online store cost
SaaS platform (Shopify) — €30 to €100/month. Easy to set up, but with customisation limitations.
Custom-built store — €2,500 to €9,000. Total control, no limitations, no monthly platform subscription.
Marketplace (Amazon, Etsy) — no upfront cost, but 15-25% commission per sale.
When it's worth creating your own store
If you already sell regularly, your own store starts to make sense. The tipping point: when marketplace commissions or time spent manually managing sales exceeds the investment in a custom store.
Practical example: selling €5,000/month on Etsy at 15% commission = €750/month in fees. A store developed for €5,000 pays for itself in less than 7 months.
What can't be missing from your online store
Card and bank transfer payment — essential.
Mobile-first — over 70% of online purchases are made from phones.
Basic SEO — optimised product titles, descriptions that answer customer questions.
Clear delivery and returns policy — customers abandon carts due to lack of clarity.
Contact us to see how we can help you launch your online store.
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